Creative direction & growth strategy · by Chloe Church
Big ideas for the brands families love.
Campaign concepts, expansion strategy and launch ideas for baby, mama and family brands, rooted in how families actually live and shown to you before you spend a dollar.
Who I work with
Brands that live inside the home.
Baby & kids
Toys, sleep, learning and nursery brands.
Feeding & mama
Bottles, pacifiers, breastfeeding and holistic postpartum brands.
Home & family
Cookware, organization, decor and family lifestyle brands.
Launches & events
Pop-ups, storefront openings and community moments people talk about.
Why me
An insider's view of the family home.
How it works
Go wide, then go deep.
Listen
You tell me where the brand is, where you want it to go, and what's in the way.
Brainstorm everything
I put every direction on the table: retail, partnerships, pop-ups, PR, content and the story only you can tell. You react to what excites you.
Find the insight and the big idea
One true thing about your customer, and one line the whole campaign hangs on.
Plan and show it
A 90-day plan in priority order, with mockups so your team can see it in the world.
Make it run
If you want, I build the automations that keep it moving: outreach tracking, follow-ups and reporting.
Case study · spec
Lumi Mama
A premium bottle brand stuck on Instagram. Two insights from inside the home changed the whole plan, from who to target to where to sell.
“Made for the first 12 weeks.”
Case study · spec
Rise & Crumb
A two-location bakery whose second store was losing $8K a month. Studying the store that worked showed the real problem, and a $5K plan turned it into the bakery people plan for.
“Be the bakery people plan for.”
Ways to work together
Start small, or bring me in.
Idea session
$350
A 20-minute brain dump call: you talk, I listen. Then I come back with my ideas and your top three moves, in writing, on a short follow-up call, or both. Credited in full if you upgrade within 30 days.
Book a sessionGrowth roadmap
$1,500
The session plus a 90-day plan: priorities, outreach targets, pitch talking points, launch and pop-up plans, and mockups.
Start my roadmapRoadmap + systems
$2,250
Your growth roadmap plus one automation built in your own account, so the plan keeps running behind the scenes from day one.
Start roadmap + systemsFractional creative director
$2,500 / month
Ongoing campaign ideas, a monthly strategy session and feedback on what your team makes. Three-month minimum, then month to month.
Bring me inNot sure which fits? Book a free 30-minute call and we'll pick together, or start with the free Brand Growth Check.
Have a brand with more in it?
Tell me where you want to go. You'll leave the first call with ideas you can use, whether or not we work together.
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